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Three Brilliant Campaigns to Inspire Your Marketing Strategy

Three Brilliant Campaigns to Inspire Your Marketing Strategy

From concept to execution, developing an effective marketing campaign is not always an easy task. It takes time, thought, strategy and a little creativity to develop an effective marketing campaign that works.

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The Best (and Worst) Times to Post on Social Media

The Best (and Worst) Times to Post on Social Media

When is the best time to post on social media?

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Publicity: Do You Really Need It?

Publicity: Do You Really Need It?

I already pay for advertising. I don’t need publicity. I can do my own publicity. Three reasons you shouldn’t spend money on publicity. Right?

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Taming the Media Beast: Tips for Working with Reporters

Taming the Media Beast: Tips for Working with Reporters

It’s natural to be a little bit afraid of the media.  These are powerful people, doing a very big (and ever-changing) job. However, many people are wary of reporters, and believe that somehow these word-wielding professionals are “out to get them” – like a beast in the wild.

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No, Your Company Does Not Need a Facebook Page

No, Your Company Does Not Need a Facebook Page

In our overly-articulated, overly-shared personal lives, it’s easy to wonder how much of the social media world should really transfer over to our businesses.

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It’s Time to Get Emotional

It's Time to Get Emotional

Chances are, you’ve probably struggled with finding an amazingly effective marketing message that skyrockets sales for your business. If you haven’t struggled, well, you must be a marketing genius.

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The Gift that Keeps On Giving

The Gift that Keeps On Giving

If we make a mistake writing a document, we erase it. Say something stupid around friends? They forget about it. But when posting on social media, we have to assume our words (or content) will never be forgotten, even if it’s deleted minutes later.

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Strategic Partnerships Fuel Uber’s Road to Success

Strategic Partnerships Fuel Uber's Road to Success

Building brand recognition and awareness takes a lot more than developing a few press and marketing materials. It takes strategy.

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National Margarita Day, and Other Amazing Made-Up Holidays

National Margarita Day, and Other Amazing Made-Up Holidays

We’ve all seen it – the flurry of photos and social media posts that accompany “National (insert theme here) Day.”

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Instagram Ads: What Does This Mean for Your Business?

Instagram Ads: What Does This Mean for Your Business?

Instagram has long been an ad-free environment for its users, but the inevitable has finally happened. The photo-based platform has opened the door for marketers to advertise to its 300+ million users.

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Careers: Jenn Quader | New business: Judith Brower