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Why Your Business Should Care About Taylor Swift

Why Your Business Should Care About Taylor Swift

The term “publicity stunt” is being tossed around quite a bit these days, especially in reference to the often crazy things we see celebrities doing.

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Is Your Marketing Really Targeted?

Is Your Marketing Really Targeted?

We’ve all heard the phrase, “the more the merrier,” but this happy-go-lucky strategy doesn’t always resonate well when it comes to delivering marketing that makes a difference. To some people, distributing content to the masses may sound like a good idea. “The more people I send this to the better, right?” Not really.

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9 Commercial Real Estate Companies That Are Nailing It on Instagram

9 Commercial Real Estate Companies That Are Nailing It on Instagram

The Wall Street Journal recently wrote a nice story on Instagram’s role in real estate. This is an important topic, and it’s one that real estate marketers should note.

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What Snapchat Taught Us About Visual Content — And it’s Not How to Master a Selfie

What Snapchat Taught Us About Visual Content -- And it's Not How to Master a Selfie

A picture is worth a thousand words, or in SnapChat’s case $19 billion. According to a recent article in Bloomberg Business, the company, which launched in 2011, is raising funding that would place its valuation at nearly $19 billion.

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INFOGRAPHIC: Need to Get 100 Local Bloggers to Your Next Event? Use This Cheat Sheet.

INFOGRAPHIC:  Need to Get 100 Local Bloggers to Your Next Event?  Use This Cheat Sheet.

Finding local bloggers is a little more challenging than we marketing pros often think. For instance, have you ever tried to Google- “Top bloggers in [insert city here].” (Come on – we all have!) And did you get a good list?

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#SocialMediaMarketing The Right Way

#SocialMediaMarketing The Right Way

Ah, the elusive hashtag. We all saw Jimmy Fallon and Justin Timberlake do it, and they made it seem effortless (and pretty funny). But the reality is, there’s a time, place and way to use hashtags to market your business – and it can be incredibly effective.

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5 Quick Tips to Better Public Relations

5 Quick Tips to Better Public Relations

In need of a publicity crash course?  Look no further. The team of media experts at Brower, Miller & Cole have assembled a quick list of tips for savvy professionals who want to amp up their publicity game.

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Why Have Shopping Centers Abandoned Competitive Marketing Budgets?

Why Have Shopping Centers Abandoned Competitive Marketing Budgets?

Competition between online retail sales and shopping center sales is a huge topic of discussion. However, there has been precious little discussion about the difference in the marketing budgets. Where did the shopping center budgets go?

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Chipotle’s Lighthearted Social Media Strategy is Helping to Build a Lot More Than Burritos

Chipotle's Lighthearted Social Media Strategy is Helping to Build a Lot More Than Burritos

Chipotle knows how to make its customers fall in love. Be it with food or with the brand itself, consumers just can’t get enough. From a marketing standpoint, this delicious giant of the food industry is also fantastic at making social media users fall in love.

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Retail is BACK!

Retail is BACK!

Our team recently attended the 2015 ICSC RECon event in Las Vegas.  Here’s a quick (30-second) look at the event:     VIDEO: Retail is BACK!

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Newport Beach, CA 92660
(949) 955-7940
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Los Angeles, CA 90067
(310) 867-2707

Careers: Jenn Quader | New business: Judith Brower