VICTORIA GARDENS HIRES NEW DIRECTOR OF MARKETING

Liles has extensive experience in the retail industry marketing arena

RANCHO CUCAMONGA, Calif., (June 11, 2008) – Victoria Gardens, the Inland Empire’s iconic lifestyle center situated in Rancho Cucamonga, Calif., has hired Masa Liles as the new Marketing Director.

Liles has more than 20 years of marketing experience spanning a broad spectrum of disciplines including strategic planning, business development and brand marketing. Specializing in high-profile shopping and entertainment destinations, Liles has worked for an assortment of prestigious real estate developers throughout the country.

“Liles’ extensive experience in high-profile shopping and entertainment destinations for some of the nation’s top retail developers makes her a great addition to Victoria Gardens’ team,” explained Christine C. Pham, general manager at Victoria Gardens.  “She brings an exciting dynamic to the center and will be able to take Victoria Gardens to the next level within the industry.”

Before joining Victoria Gardens, Liles worked for Simon Property Group as the marketing director for Fashion Valley in San Diego, Calif.  Liles was then promoted to area director of business development for four Southern California properties.  Prior to working at Fashion Valley, Liles worked on grand openings including Hollywood & Highland, home of the Academy Award ceremonies, and Santana Row, an all-encompassing shopping and entertainment development in San Jose, Calif.  For several years, Liles was also the executive director of retail client relations and international development for AMC, Inc. formerly the country’s largest trade mart/trade show organization.

“I am honored to be a part of the Victoria Gardens team,” said Liles. “This fantastic retail landmark has set the standard not only for the Inland Empire, but for the retail industry as a whole.  I look forward to building upon the impressive legacy Victoria Gardens has already laid in place and continuing to deliver the ultimate Victoria Gardens experience.”

Liles has been awarded a MAXI award for her leading role in the creation of some of the shopping center industry’s first sponsorships including Cotton Inc.’s first-ever retail sales promotion. The MAXI Awards Program is an international marketing competition that recognizes excellence in shopping center marketing.

About Victoria Gardens

Victoria Gardens is a 1.5-million-square-foot, open-air, regional town center located in Rancho Cucamonga, California, at the intersection of I-15 and Foothill Boulevard.  The shopping center is anchored by Macy’s, JCPenney, AMC Theatres 12, Bass Pro Shops Outdoor World and the Victoria Gardens Cultural Center, and features more than 170 premier shops, restaurants and the Rancho Victoria Food Hall, as well as 40,000 square feet of Class-A office space.  For hours of operation, directions or other information, visit www.victoriagardensIE.com.  Victoria Gardens is a joint development of Forest City Enterprises, Inc., a publicly traded (NYSE: FCEA and FCEB) national real estate company, and Lewis Retail Centers, a member of the Lewis Group of Companies, one of the nation’s largest privately-held real estate organizations.

PHOTO CAPTION: Newly appointed director of marketing at Victoria Gardens, Masa Liles, has extensive experience in the retail industry marketing arena.